According to a new(ish) study, nice smells make us nice people.
I caught wind of this story (excuse the pun) on the radio the other day and thought I’d do a bit of background to find out what the research is about. I found this article in the Daily Mail, an infamously crap source of science news, but more importantly I located the paper(1).
OK so first off, this has nothing to do with bread! Every news article, radio spot or anything makes mention of bread. The paper only uses it as an example, preferring the phrase ‘ambient odour’ or ‘pleasant scent’. Many would say bread is included in this category, the primary investigator agrees. However this could also include perfumes and many other forms of cooking.
The second point I would like to make is that this paper focuses on what some people would call ‘priming’. This is where your subconscious mind takes in information which then affects your future choices without you realising. This is more or less the way subliminal advertising and product placement works. To be fair, the papers may as well have (more…)