According to a new(ish) study, nice smells make us nice people.
I caught wind of this story (excuse the pun) on the radio the other day and thought I’d do a bit of background to find out what the research is about. I found this article in the Daily Mail, an infamously crap source of science news, but more importantly I located the paper(1).
OK so first off, this has nothing to do with bread! Every news article, radio spot or anything makes mention of bread. The paper only uses it as an example, preferring the phrase ‘ambient odour’ or ‘pleasant scent’. Many would say bread is included in this category, the primary investigator agrees. However this could also include perfumes and many other forms of cooking.
The second point I would like to make is that this paper focuses on what some people would call ‘priming’. This is where your subconscious mind takes in information which then affects your future choices without you realising. This is more or less the way subliminal advertising and product placement works. To be fair, the papers may as well have (more…)
Posted by Nick Sarbiscuit on 24/11/2012
Beware, this may be NSFW. Or for a few hours if you just ate.
An article published in PLOS Pathogens(1) caught my eye recently (truthfully it was on the nature news feed). A research group from the Sanger Institute near Cambridge (UK, not MA) have been studying how to deal with a very difficult hospital infection, Clostridium difficile (C. difficile). This probably doesn’t sound very interesting until you realise that one of the methods they used to combat the infection is faecal transplantation.
Yes that means taking one (more…)
Posted by Nick Sarbiscuit on 06/11/2012
A study published in the NEJM last month(1) seems to show a pretty convincing positive trend that those countries who consume more chocolate per capita also receive more Nobel Prizes.
The author of the study, Dr. Franz Messerli, continues to associate this trend with one of the key active ingredients in chocolate (flavonol’s). Flavonol’s have previously been implicated in increased brain performance and brain related anti-ageing effects. OK so I’m willing to accept (more…)
Posted by Nick Sarbiscuit on 04/11/2012